This image is part of a series that was created for an open textbook, Fundamentals of Business, 4e. The textbook will be available Fall 2022 at https://vtechworks.lib.vt.edu/.

Preferred citation:

Kindred Grey (2022). "Key strategies for reaching global markets." CC BY 4.0.

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Alternative text:

Large arrow pointing left and right. The left side of the arrow is labeled 'Low commitment, control, risk, and profit potential.' The right side of the arrow is labeled 'High commitment, control, risk, and profit potential.' Boxes inside arrow (from left to right): importing and exporting, licensing, franchising, contract manufacturing, international joint ventures and strategic alliances, foreign direct investment.

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